Key Points:
- LexisNexis is launching InterAction+, a cloud-based CRM software aimed at mid to small-sized law firms.
- InterAction+ blends legacy features with modern user experience, mobile connectivity, and unique integrations with LexisNexis content.
- The new product allows customers to choose where they want to host their data—on LexisNexis’s cloud or their own data centres.
- While lacking native lead-tracking capabilities, InterAction+ promises to integrate with third-party marketing and email products.
Hear Ye, Hear Ye! LexisNexis Shakes up Legal Tech with the New, Flashy Cloud-Hosted InterAction+🚀: A Revelation or a Revolution?
In the red corner, we have InterAction, the mighty 🦾 titan of Client Relationship Management (CRM) software, dominating the legal market since its birth in 1993 and LexisNexis adoption in 2004. 💪 In the blue corner, we have InterAction+, the hotshot, cloud-based prodigy promising a fresh, exhilarating user experience, mobile connectivity, and unprecedented LexisNexis content integrations.💥
Will this be a peaceful handing of the baton or a rumble in the tech jungle? Let’s find out!
The David and Goliath Story: Making The Power of InterAction Accessible
Let’s paint the scene. Three-quarters of the Am Law 100 firms and three-quarters of the largest firms globally bend the knee to the power of InterAction. That’s the law of the land. But here comes LexisNexis, breaking down the walls and throwing the gates wide open. They’re launching InterAction+, tailored for mid to small-sized firms.
💡 Picture this: Imagine being a David-sized law firm equipped with Goliath’s slingshot! That’s InterAction+.
But here’s the twist: Where does your precious data reside? Up in the LexisNexis cloud or cosying up in your private data centres?🤔 With InterAction+, that choice is yours. How’s that for a dinner party conversation?🍸
Meet the New Kid on the Block: InterAction+ & Context Litigation Analytics 🤝
Hear it straight from the horse’s mouth, folks. Last week, Aaron Pierce, VP of Product Management, and Namit Pandey, Group Product Manager at LexisNexis, admitted that they think small and mid-sized firms are often overlooked in the CRM world.
They’ve pulled a rabbit out of their hat with a feature that not only integrates with Context, LexisNexis’ litigation analytics product but also allows business development activities to see litigation data on clients, prospects, and even other firms.
Imagine, being a lawyer by day, data analyst by night. 😎
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From diversifying your services to the art of client acquisition, each page is a step toward becoming the undeniable authority in your niche
Dashboard For Quick Overview: Your New CRM Oracle
InterAction+ comes equipped with a sleek home page dashboard, your one-stop-shop for an overview of all your connections. The software gently nudges you to give some TLC to the connections you’ve been neglecting.💔
Doesn’t that just tug at your heartstrings?
Additional Perks, Upgrades & Whatnot 🎁
- The InterAction+ starter pack comes loaded with:
A modern user interface designed to be as easy on the eyes as Sunday morning☕ - A daily email digest of tasks that feels like your personal business development genie🧞♂️
- Accessibility on the move via iOS and Android apps 📲
- An Outlook add-in acting as your loyal CRM sidekick while you blaze through your emails 📧
- A global “add” button for those spur-of-the-moment contacts or notes 📝
What’s the Catch?
Pricing, my friends. That’s the real elephant in the room. LexisNexis is keeping mum about the exact numbers, but we’re assured it’ll be within the reach of its target market. We’re all ears, LexisNexis.
Now, brace yourselves for the controversy – InterAction+ doesn’t possess native lead-tracking capabilities.😱 However, they promise that an API will enable it to integrate with third-party marketing and email products. A silver lining, perhaps? 🌈
Now, I leave you with this food for thought. Is this groundbreaking upgrade a panacea to our CRM woes or just another glittering gimmick? Is it time to bid adieu to our on-premise InterAction or should we cautiously embrace its cloud-based sibling? Let’s hash it out in the comments on LinkedIn!
And, if you’re intrigued and want to be in the loop on more exciting, potentially earth-shattering news like this, sign up for our newsletter. It’s one email you’ll eagerly anticipate, promise! 😊👇🏻
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Frequently Asked Questions (FAQs)
Q: What is InterAction+?
A: InterAction+ is LexisNexis’ new cloud-based CRM software designed for mid to small-sized law firms, packed with unique features and integrations.
Q: What's the key difference between InterAction and InterAction+?
A: While InterAction is an on-premises product, InterAction+ offers a modern, cloud-based experience with mobile connectivity.
Q: What are some standout features of InterAction+?
A: InterAction+ boasts a sleek dashboard, mobile accessibility, Outlook add-in, and integration with LexisNexis’ Context litigation analytics.
Q: How does InterAction+ handle data hosting?
A: LexisNexis provides customers the choice to host data in their cloud or use a hybrid cloud model with their own data centres.
Q: Is InterAction+ affordable for smaller law firms?
A: Though exact pricing isn’t disclosed, LexisNexis assures that it will be affordable for firms in the target market.
